Visual Merchandising Courses

Visual merchandising is a comparatively new career field and has gained wide popularity in the past few years. It is an art of displaying merchandise in a manner that is attractive to the eyes. It helps increase the sale of products through an effective and sensible display of merchandise in a retail store. Here, the main aim is to influence the buyer's behavior.

Today, these courses have become one of the lucrative and highly rewarding fields of study which not only helps you stand hold in the industry but also offers you immense opportunities to grow and develop as a visual merchandiser at a great pay scale. Visual merchandising has attracted the retail industry to help promote products such as food, garments, and electronics. The industry demands for designers and visual merchandisers for designing their outlets and exhibit their products. Students with a good knowledge of visualization, designing and conceptualizing store displays can make an enriching career in this field. India, there are many colleges and universities offering these courses when compared to the preview years.

The prominent visual merchandising courses are:

• Diploma in Visual Merchandising
• Post Graduate diploma in Visual Merchandising & Retail Networking(One Year)
• Certificate in Visual Merchandising

Some of the prominent areas in which visual merchandising program focus are:

• Retail Store Layout
• Idea about the Display of Colors
• Window Displays
• Super market merchandising details
• Store Decoration
• Aligning and presenting fixtures and display
• Furniture and equipment presentation details
• Designing interactive installations
• Innovative and novel use of communication tools
• Insight into attention grabbing ploys
• Exploring novel avenues

Colleges offering these courses are:

• Arch Academy of Fashion Art Design, Rajasthan
• National Institute of Fashion Design (NIFD), Chandigarh
• J D Institute of Fashion Technology, New Delhi
• NIFT Campus
• Mudra Institute of Communication, Gujarat

Scope after visual merchandising courses According to the career counseling experts and professionals in the industry, visual merchandising is one of the most lucrative and enriching fields of study that can help stand hold in the industry with rewarding opportunities to grow and develop proficiently. Visual merchandisers are offered jobs in exhibitions, five star hotels, boutiques, shopping malls, online fashion stores, theme party organizing companies and at various other hotel lounges etc.